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empathetic beauty®

beauty marketing strategies

 
 
 

“In our society, ‘beauty’ is becoming a powerful tool of empathetic affirmation, and the beauty industry must ride the wave and own this honor with deft integrity.”

- Dierdre Ruth

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empathetic beauty® is…

Co-creating beauty as visual joy because the integrity of the client relationship is a measure of our work

Leaning in to our ability to heal and transform the world from the intimacy of our service spaces

Holding Space for all experiences of beauty - inclusive, non-binary, age-affirming, hair and body positive

Eliminating messages of shame in marketing and speaking to choice and personal empowerment

Celebrating brands that are impact-aware and work to reduce harm in our bodies, society and the environment.